What does Something Inc. do?
Something Inc. is an enterprise-level SEO and digital strategy agency. They work with B2B and B2C tech companies, SaaS firms, retailers, private equity groups, and more, to drive organic visibility through SEO, GEO (Generative Engine Optimization), and paid media.
Where were they before working with us?
Prior to Vergelead, Something Inc. had tested outbound with several other agencies and relied heavily on paid ads to generate pipeline. While they were seasoned marketers, their outreach lacked the personalization depth needed to connect with top-tier prospects. They had messaging at scale, but it wasn’t converting into qualified conversations at the rate they hoped.
What was the core problem?
Something Inc. wanted to fill their pipeline more predictably and book meetings with higher-quality accounts: specifically in SaaS, private equity, and retail. Their previous outbound lacked relevance and customization, leading to low conversion rates despite large volumes of outreach.
What did we do for them?
We built and managed a fully-personalized outbound system that replaced generic messaging with data-backed, AI-enriched campaigns. Here's the breakdown:
We worked with their leadership team to identify their best-fit clients. Based on this, we launched separate vertical-focused campaigns across:
- SaaS (Top performer)
- Private Equity
- Retail
To instantly grab attention and establish authority, we built messaging that referenced the prospect’s known competitors (e.g. “Would you like to outrank [Competitor A] and [Competitor B] for [Service] in [Region]?”). This strategy significantly boosted interest and reply rates.
We didn’t just mention competitors, we also identified the customer personas that our prospects were targeting and referenced those in our pitch, making it feel hyper-relevant.
Our CTA was a free competitive audit, showing search terms their competitors ranked for and specific opportunities to win traffic fast. This framed the outreach as value-first.
Using Clay and Instantly, we deployed campaigns to 100,000+ contacts with deep enrichment, robust email infrastructure, and timely inbox management.
What were the results?
In one 90-day window:
- 60,792 prospects contacted
- 858 unique replies
- 247 interested leads, a 28.8% positive reply rate
- 100 meetings booked, 40% of leads turned into meetings
Across the partnership:
- A 7-figure pipeline generated
- 6 figures in closed deals and growing
(90-day data)
Note: We do not track open and click rates as it affects deliverability
Some of the best campaigns we've launched for them:
