What does NextBuild do?

NextBuild is a modern custom software development studio that builds clean, functional MVPs with a front-end-first approach. They specialize in helping non-technical founders and startups bring their products to life as fast as possible, in the most polished way, and without the traditional bloat or vendor lock-in.

Where were they before working with us?

When NextBuild first partnered with us, they had no clearly defined ICP, no case studies they could showcase, and no outbound system in place. Most of their leads came from referrals or word of mouth, but that wasn’t going to support scale. They had a strong dev team, but lacked the pipeline engine to match.

What was the core problem?

They knew their service was valuable, but had trouble cutting through the noise of an oversaturated software development market. Without case studies or a focused niche, cold outreach had been ineffective and they needed a way to consistently attract high-intent startup founders and decision-makers, without sounding like just another agency.

What did we do for them?

We started from the ground up.

ICP Development & Strategic Positioning

We helped the team define their strongest angles by analyzing past projects and combining them with proven outbound patterns we’ve seen across other software studios.

Their most resonant offer: building MVPs for funded startups who needed a working product to raise more capital or grab early market share.

Deep Prospect Research & Smart List Building

We initially scraped 15,000+ early-to-mid stage companies in the healthcare space (EU & North America) with outdated or missing mobile/web apps.

We layered in AI-based enrichment to verify whether the companies had existing apps (via Google Play, App Store, and direct site scans), and dynamically tailored outreach based on gaps we uncovered.

Personalized Software Ideas + Clickable Mockups

This is where things clicked. We pitched real software ideas tailored to each prospect generated via AI and refined by our research agents.

But we didn’t stop at writing clever emails. Our call-to-action promised a live walkthrough of a working prototype: a clickable mockup of the exact software concept we pitched.

Once prospects booked a call, the NextBuild team brought that idea to life and showcased it live.

This flipped the sales dynamic.

Prospects weren’t coming to “hear more”. They were showing up excited to see a working version of their future product.

The result? 29 meetings booked in month one.

No warm-up. No case studies. Just productized value on delivery.

Scaling Across Verticals

Once momentum started building, we expanded outreach into:

• SaaS
• Retail
• Biotech

Every vertical performed well, and the team began getting 50+ interested companies every month requesting calls, quotes, or timelines.

Optimizing the Sales Funnel

The lead gen was working so well that the bottleneck became the sales process. So, we stepped in again:

• Audited their sales calls
• Delivered tailored feedback to improve close rates
• Helped tighten pricing delivery, call structure, and objection handling

The result?

Doubled show-up rates

Reduced ghosting post-proposal

More confident closes during the calls

Here are just a few of the upgrades we helped them implement:

What were the results?

In one 60-day window:

• 17,000 contacts reached
• 738 unique responses
• 145 interested leads
• 54 meetings booked
• $740,000 in attributed pipeline value

Across the partnership:

• A 7-figure pipeline built
• Mockups and live demos opened doors to multiple high-intent buyers
• Expanded into 4 high-performing verticals
• Improved sales conversion through direct support and feedback

(60-day data)

Note: We do not track open and click rates as it affects deliverability

Some of the best campaigns we've launched for them: