The constraint

NextBuild builds custom applications for clients — and like most dev shops, its outbound problem was that "we build apps" sounds identical from every sender. Generic outreach got deleted with the rest, and the team's time was better spent shipping than prospecting.

What we built

The full engine in NextBuild's name: market mapped, infrastructure warmed, and the gap engine composing a specific build idea per prospect, so every email read like the start of a project conversation instead of a service pitch. Replies handled and qualified, meetings booked to the team's calendar.

The plays that ran

Idea-led pitches. Every prospect got one concrete build proposal grounded in their own business — the opposite of the "we do web and mobile" email they get forty times a month.

Vertical testing. Campaigns split by vertical and measured against each other, with sending weighted toward what converted.

Managed replies. A human answered every response, handled objections, and proposed times, so interest converted instead of cooling.

Results

What this means for you

If your dev shop's pipeline swings between feast and famine, this is the repeatable door-opener: researched ideas, delivered at scale, with your team only stepping in when the meeting is on the calendar.

Built with: ClayInstantlyAI research agentsPrivate inboxes