What does Lazoh Design do?
Lazoh Design is an unlimited graphic design and video editing service sold as a monthly membership. Companies send their requests through Lazoh's own software, and a dedicated team delivers the designs and edits. They sell to marketing teams at medium and large companies, mainly in North America, Spain and Latin America.
Where were they before working with us?
Before partnering with Vergelead in June 2026, Lazoh ran its own cold email through Apollo, a few thousand emails a month, alongside LinkedIn and paid ads. In the founder's words, it produced three or four meetings a year at most.
What was the core problem?
The service was strong and the founder knew outbound had to work, but nobody had the time to run it properly. Campaigns were set up and left to run, the emails asked for a meeting before giving the prospect any reason to care, and there was no way to tell which markets were worth the effort.
What did we do for them?
We built and ran the full outbound system in Lazoh's name, from mapping the market to booking the meetings.
Free work before the meeting
The biggest change was the order of the offer. Lazoh used to ask for the meeting first and offer free work afterwards. We flipped it: every email opened with one specific creative idea for that prospect, a video or design concept tied to their business, and offered a free piece of work before asking for any time.
Prospects replied to the idea, not to a sales pitch, and the free work turned into paying members.
Researched ideas, prospect by prospect
Every prospect was researched individually. The creative idea in each email came from what the engine found on that company's website, products and campaigns, written in the prospect's own language.
Market testing in two languages
We ran campaigns in English and Spanish across:
- Spain
- Latin America
- English-speaking Europe
Each market was measured against the others and sending moved to the ones that replied. Spain and Latin America became the strongest markets of the engagement.
Sending infrastructure
- 99 sending inboxes on separate domains, so lazohdesign.com's own reputation was never exposed
- About 31,000 emails a month at full volume
- A 1.5% bounce rate across 126,675 emails sent
Managed replies and handoffs
A person answered every reply in the prospect's language. Interested companies were booked straight into meetings or handed to Lazoh's team through a shared lead sheet as nurture leads, calls and quote requests.
A system they own
When Lazoh chose to bring outbound in-house in October, the whole system moved to their accounts: domains, inboxes, workspace, campaigns, lists, the copy library, the reply playbook and the enrichment templates, with a recorded walkthrough for whoever runs it next.
What were the results?
Figures in this write-up are from the campaign reports at the time it was written. The totals at the top of the page are the latest.
In four months of sending, June to October 2026:
- 74,000+ new prospects contacted
- 573 human replies
- 185+ leads generated
- 50+ meetings booked with marketing decision-makers
- 85 leads handed to the team: meetings, nurture leads, calls and quote requests
- Spain and Latin America opened as new markets
October was the best month of the engagement: 18 meetings booked in 11 days, three times the average meeting rate, from the Spanish campaigns in Spain and Latin America.
| Before | After |
|---|---|
| Apollo campaigns set up and left to run | A managed outbound system, measured market by market |
| 3 or 4 meetings a year | 50+ meetings in 4 months, 18 of them in 11 days |
| Meeting first, free work after | A free creative idea first, then the meeting |
| No clear winning market | Spain and Latin America proven, with the data to show it |
(Spanish campaign in Spain, October 2026)
Note: We do not track open and click rates as it affects deliverability.
Some of the best campaigns we've launched for them:
“I don't regret it at all. The opposite. I actually encourage more companies to do this.”
