The constraint
The same wall every dev shop hits: “we build software” sounds identical from every sender, so generic outreach earns generic silence. The team needed conversations with companies that actually had something worth building — without burning senior time on prospecting.
What we built
The standard Vergelead engine: market mapped and verified, private infrastructure warmed, and the gap engine composing one concrete build idea per prospect, so every first email read like the start of a project conversation. Replies handled and qualified by a human, meetings booked straight to the calendar.
The plays that ran
Idea-led pitches. One specific build proposal per prospect, grounded in their own business, instead of a capabilities list.
Measured targeting. Campaigns split and compared, with sending weighted toward the segments that replied.
Qualified handoffs. The team only stepped in once a real conversation was on the calendar.
Results
| Metric | Result |
|---|---|
| Leads generated | 220+ |
| Meetings booked | 60+ |
What this means for you
If your senior people are your best closers and your worst prospectors, this is the split that fixes it.
Built with: ClayInstantlyAI research agentsPrivate inboxes
