What does Binom do?
Binom is a Croatia-based custom software development company with over 15 years of experience delivering complex digital solutions across telecommunications, e-commerce, fintech, and enterprise platforms.
They partner with clients across Croatia, the USA, the UK, the Netherlands, Sweden, Slovenia, and more, known for long-term, high-quality engineering delivery.
Where were they before working with us?
Prior to partnering with Vergelead, Binom relied almost entirely on referrals, repeat business, and long-standing partnerships.
While their engineering reputation was strong, they lacked a structured, predictable outbound system to help them reach new international markets or proactively attract enterprise clients.
They had no consistent way to generate qualified demand beyond their network, which limited scalability and exposed them to market fluctuations.
What was the core problem?
Binom had no reliable outbound pipeline.
Despite having powerful telecom and enterprise case studies, they weren’t bringing those wins into new regions or verticals. Their sales process was reactive, not proactive, meaning they weren’t consistently getting in front of companies similar to their highest-value accounts.
This created a growth bottleneck and left a lot of potential revenue untouched.
What did we do for them?
We built and launched a fully-managed outbound engine designed to help Binom generate a predictable flow of qualified meetings in the telecom, media, and enterprise sectors.
Here’s how we approached it:
ICP & Case-Study Analysis
- We reviewed Binom’s strongest past wins in telecommunications, enterprise integrations, and custom platform development.
- project value
- technical complexity
- vertical ROI
- geographies with highest success rate
High-Value Vertical Targeting
We built segmented lead lists using Clay enriched with company signals across:
- Telecommunications (operators, OEMs, enterprise comms)
- Media & streaming platforms
- Fintech & e-commerce firms needing backend or platform modernization
- Enterprise integrations requiring senior engineering capacity
AI-Driven Personalization at Scale
Every prospect received messaging tailored to their:
- vertical
- tech stack indicators
- hiring signals
- product maturity
- funding/expansion activity
We used deep enrichment to connect their real business needs to Binom’s strongest case studies.
Consistent High-Volume Outbound Execution
We ran Binom’s outbound engine end-to-end:
- Multi-inbox sending infrastructure
- 100% automated domain warming
- Real-time inbox monitoring
- Lead qualification
- Reply handling + meeting scheduling
What were the results?
In under 30 sending days:
- 240+ targeted B2B leads generated
- 25+ sales calls booked, including Alcatel-Lucent Enterprise, Broadpeak and Telenor
Across the partnership:
- A 7-figure pipeline
Figure 1: Above is a screenshot of some of the meetings we’ve generated for Binom.
Figure 2: Above are some of the campaigns we’ve launched for Binom.
Figure 3: Above are some of the replies we’ve received from industry leaders.
