The constraint
Web development is the most crowded inbox category there is: every prospect already gets a dozen “we build websites” emails a week. Standing out required not sounding like the category at all.
What we built
The engine, doing what the category doesn't: reading each prospect's existing web presence, finding the specific gap in it, and pitching that exact fix — so the first email demonstrated the studio's eye before anyone clicked a portfolio. Infrastructure, sending, replies, and booking all run for them.
The plays that ran
Presence audits at scale. The engine scanned each prospect's site and stack and led with the one thing worth fixing.
Category contrast. No template smell: every email was specific enough that it could only have been written for its recipient.
Booked, not batted. Replies answered and times proposed by a human, meetings landing on the calendar.
Results
| Metric | Result |
|---|---|
| Leads generated | 380+ |
| Meetings booked | 45+ |
What this means for you
If your studio's outreach sounds like everyone else's, the fastest fix is an email that proves you looked.
Built with: ClayInstantlyAI research agentsPrivate inboxes
