What does Smoot do?
Smoot AI is a proprietary revenue engine and SSP that helps mobile app developers unlock premium, direct-sourced advertising budgets without relying on ad networks or exchanges. By connecting supply-side partners with high-CPM campaigns from top agencies and brands (like Coca-Cola, Toyota, and Airbnb), Smoot eliminates intermediaries and makes monetization simple. Campaigns are activated through a single tag, SDK, or programmatic deal ID with no heavy lift and no wasted inventory.
Where were they before working with us?
Before partnering with us in August 2025, Smoot had a proven offer and strong track record in Spain and Mexico but no outbound infrastructure in place to break into new markets like the U.S., U.K., or Tier 1 Europe.
Their sales team was operating purely via warm intros, agency contacts, and events. That model worked in local markets, but didn’t scale to the volume and speed they needed to expand in the U.S., especially with over 10,000+ mid-size agencies as potential targets.
They needed an outbound engine fast.
What was the core problem?
Smoot sells digital ad campaigns, not software. That creates a unique advantage (fast sales cycles, no onboarding friction), but also a challenge: most agencies aren’t actively searching for “another SSP.”
Instead, the pitch has to land fast and clearly: premium multicultural demand, no need to change stack, and real campaigns ready to go via the DSPs they already use (Google DV360, The Trade Desk).
The challenge? Cutting through the noise to reach media buyers at scale and book real meetings with real buyers not just “curious” agency folks.
What did we do for them?
We built a fully managed outbound system that Smoot could plug into without any extra headcount, tools, or guesswork.
Precision Targeting: U.S. Media Buyers, at Scale
Smoot’s core ICP includes media agencies running multicultural campaigns in the U.S., U.K., and EU. We built segmented lists of thousands of qualified buyers using a mix of:
- LinkedIn Sales Navigator
- Crunchbase & Apollo
- Lookalike filters via Clay and Ocean.io
- Enriched agency rosters from holding groups (WPP, Dentsu, IPG, and independents)
Smart Personalization & Strategic Messaging
We developed a message engine tailored to Smoot’s unique position:
- “We’re not a SaaS. We bring you campaigns ready to go.”
- “Activate direct multicultural demand through your existing infrastructure in 24 hours.”
- “Run real campaigns for Hispanic, African-American, and LGBTQ+ audiences with 0% platform fees.”
Each message was personalized to role, company, and geo, and structured to land hard with results: high-CPM demand, fast turnarounds, and media buyer-friendly workflows.
Inbox Management & AI Sentiment Routing
All replies were routed, tagged, and tracked using Smartlead.ai and internal AI classification tools.
We categorized leads into:
- Meeting Booked
- Information Request
- Custom Campaign Request
- Interested (Warm)
- Meeting Request (Very Warm)
Every qualified lead was routed directly to Smoot’s sales calendar and our communication channels.
Campaign Results in Just 30 Sending Days
Figures in this write-up are from the campaign reports at the time it was written. The totals at the top of the page are the latest.
In just 30 sending days, Smoot broke into multiple regions previously untapped via outbound.
Key Metrics:
- 21,631 emails sent
- 8,370 unique leads contacted
- 188 total unique replies (2.25%)
- 59 qualified positive replies (31.38% from TUR)
- 12 meetings booked (20% from QPR)
- 7-figure pipeline generated
- Deals closed with new clients
(overall data from Smartlead.ai)
(lead status data from Smartlead.ai)
Some of the best campaigns we've launched for them:
