What does ShareFox do?
ShareFox is a white-label B2B SaaS platform that powers equipment and vehicle rental businesses with a complete end-to-end solution. From online booking portals to inventory and subscription management, ShareFox enables rental companies to run efficient, scalable, and digital-first operations. Internally dubbed the “Shopify for Rentals,” their platform supports industries like car & trailer rental, self-storage, tools/machinery, and sports equipment rentals.
Where were they before working with us?
When ShareFox approached us, they had a strong product and a growing footprint across the Nordics, but outbound sales were not a structured part of their pipeline. Most growth was fueled by inbound leads, referrals, and brand presence in Norway.
Their goal: accelerate international expansion starting with Sweden, Denmark, and the UK, and then target niche verticals within the rental and self-storage spaces across the EU and the East Coast.
What was the core problem?
ShareFox had a product built for scale, but lacked a predictable outbound engine. They needed to cut through the noise in a fragmented rental software market, connect with decision-makers in SMBs and mid-sized firms, and generate demand in under-penetrated markets without stretching internal sales resources.
What did we do for them?
We built and managed a complete outbound system from scratch, tailored to their GTM goals.
Vertical and Market Focus
We worked closely with the ShareFox team to define clear ICPs and mapped four priority verticals across three countries:
- Automotive/Vehicle Rental, Sweden, Denmark, UK
- Tools & Machinery, Sweden, Denmark
- Self-Storage, Sweden, Denmark, UK
- Sports & Outdoor Equipment, All markets
ICP Research and Custom Positioning
We extracted real pain points from ShareFox's customer base (e.g. Bilutleie1, KBK, Toolbox24) and designed positioning that addressed outdated tools, double-bookings, and lack of self-service automation in the rental space.
Each vertical had a different value proposition. For example:
- Vehicle rental → Emphasis on keyless access, automation, and reducing admin.
- Self-storage → Focus on digital locks, automated billing, and zero double bookings.
- Tools & machinery → ROI from automating inventory, bookings, and integrations with local accounting tools like Fortnox and Visma.
Cold Email Copy & Multi-Lingual Campaigns
We launched customized multi-lingual cold email campaigns in Swedish, Danish, and English using storytelling and proof-based copy. Emails were backed by real case studies and included relevant CTAs, either video demos or instant booking links.
Technical Setup and Inbox Warm-Up
To ensure deliverability and high sending volume, we deployed:
- 75+ domains and email accounts
- 1000+ personalised emails sent per day
- Full inbox warm-up and rotation systems
- Weekly A/B testing and response optimization
Real-Time Tracking & Lead Handover
All campaigns were visible to the ShareFox team in a shared workspace (Smartlead), with meetings booked directly into their sales calendars. Slack updates provided transparency and immediate feedback loops.
What were the results?
In under 90 sending days:
- 40,000+ target contacts reached
- 149 qualified leads generated
- 45 meetings booked with key decision-makers
- A multi 6-figure pipeline created
- Multiple deals closed
- An outbound system that is fully replicable across new verticals and markets
(90-day data)
Note: We do not track open and click rates as it affects deliverability.
Some of the best campaigns we've launched for them:
