What does Arch do?
Arch is a UK-based custom software development company specializing in mobile, web, and back-office application development. They’ve been working with clients across industries like healthcare, utilities, energy, retail, and many more, to deliver tailored digital solutions for the last 2 decades.
Where were they before working with us?
Before partnering with Vergelead, Arch relied heavily on word of mouth, live events, and paid search (PPC/SEO) for client acquisition. While they had a strong delivery reputation, their outbound growth engine was essentially non-existent. They lacked a consistent, scalable way to reach and engage their ideal prospects across new verticals.
What was the core problem?
Arch had no predictable outbound pipeline. Despite a strong portfolio and high customer satisfaction, they weren’t proactively getting in front of companies that resembled their best past clients. Their outreach was reactive, but not strategic, which left significant revenue potential untapped.
What did we do for them?
We built and launched a fully-managed AI outbound system focused on Arch’s most profitable verticals. Here's how we approached it:
ICP Analysis from Past Wins
- We studied Arch’s most successful case studies and mapped their highest ROI client types. Then we reverse-engineered the ICP to find similar companies across the UK and Central Europe.
Vertical Targeting at Scale
- Healthcare
- Utilities & Energy
- Retail
AI-Powered App Presence Logic
- New mobile app development
- Web platform modernization
- Back-office tools & automation
Personalized Messaging at Scale
- For every prospect, we enriched data with deep company insights and tailored the value prop to the company’s real digital state: app/no app, market presence, hiring signals, and more.
Consistent High-Volume Outbound
- We scaled Arch’s outreach to over 20,000 prospects per month, fully automated across multiple inboxes with real-time lead qualification and reply handling.
What were the results?
In one 90-day window:
- 25,000 prospects reached
- 900 unique replies
- 196 qualified leads
- 50 meetings booked
Across the partnership:
- A multi 8-figure pipeline attributed to our outbound
- Multiple high-ticket development deals closed
(90-day data)
Note: We do not track open and click rates as it affects deliverability
Some of the best campaigns we've launched for them:
“What's shone through with your approach is how innovative it is. You're helping us get our foot in the door with some amazing brands.”
