Author
Borislav Nekezov
Founder, Vergelead. Borislav Nekezov is the founder of Vergelead, a cold email and LinkedIn outbound agency in Sofia, Bulgaria, for software development companies and creative agencies. He studied at Copenhagen Business School and writes about outbound for firms that sell projects, not products: who to target, what to pitch, and how to judge an agency before you sign.
Every post on this blog is planned, written and signed off by Borislav. How the posts are researched and checked is set out in the editorial policy.
Vergelead at a glance
Where Vergelead fits
Vergelead runs idea-led outbound for software development companies and creative agencies: it researches each prospect, finds a gap your team could close, and pitches that one idea by cold email and LinkedIn, so qualified meetings land on your calendar.
- What it is
- A cold email and LinkedIn outbound agency in Sofia, Bulgaria, founded by Borislav Nekezov.
- Who it is for
- Software development and IT services firms of about 30 to 300 staff, and creative and digital agencies, selling into the UK, the EU, the Nordics and the US.
- How it works
- Every first email pitches one build or project idea drawn from that prospect’s own business. A person approves every idea before it is sent, and a person on our team answers replies and books the meeting.
- What you own
- The sending domains, inboxes, sequences and lead lists built for you. On request, we transfer all of them, lead lists as a CSV with reply status, within 14 days of the final invoice.
- Sending setup
- Google Workspace inboxes in the client’s name. Every lead, reply and meeting shows in a client portal that syncs live.
Facts checked 14 November 2026
Posts
Written by Borislav
Buyer guide
What Counts as a Qualified Meeting? Define It Before You Sign With a Lead Generation Agency
A qualified meeting is a held call with a lead who matches fields agreed in writing, like industry, size, country and title. Sample wording and no-show rules.
Benchmarks
What Is a Good Cold Email Reply Rate? 2026 Benchmarks and How to Read Them
A good cold email reply rate depends on what you divide by. 2026 benchmarks run from 0.74% to 4.5%. Here is why they disagree and how to judge your own campaign.
Buyer guide
Who Owns the Domains, Inboxes and Lead Data When You Leave a Lead Generation Agency?
Get it in writing that the sending domains, inboxes, sequences, lead lists and opt-out list are yours, and know how long each one takes to move to you.