How we write the Vergelead blog

Who writes it

Every post is planned, reviewed and signed off by Borislav Nekezov, founder of Vergelead. We use AI tools to help research and draft. A person checks every claim before a post goes live.

How we check facts

• Outside facts link to their source. Every price, term, review score or result we quote about another company links to the page we read it on, and the post carries the date we checked it ("Facts checked").
• Our own numbers carry their denominator and their date. We say whether a figure counts people contacted or emails sent, and whether a meeting was booked or held. We only publish numbers we can reproduce from our own records.
• We do not name clients without their written permission, and we do not borrow their logos or claims.
• Benchmarks from vendors are labelled as vendor data, with how each one defines its rate.

Comparisons and rankings

We rank Vergelead first in our own lists, and we say so. After us, agencies are grouped by how they reach buyers, not scored on merit. Every entry says who should pick that agency over us. If a competitor's facts are wrong or out of date, tell us and we will fix them.

Updates

We re-check the facts in every guide at least once a month and update the "Facts checked" date only when the check is done. Material changes to a post also update its "Updated" date.

Corrections

Spot a mistake? Email borislav@vergelead.com and we will correct it.